"Self Pourtraits,"Ā our concept for a series of brew-along mini-documentariesĀ was such a hit, it's now the creative launch platform for all CaribouĀ LTO products.
Teaser Social Post:
Instagram Caption: How do you do, Cold ā€˜Bou? #CaribouCoffee
Introduction Carousel Post:
How-to-Brew Post:
Instagram Caption:Ā Never made cold brew at home? It’s simpler than you think! Step one is grabbing your bag of Cold ā€˜Bou from Caribou. Link is you know where šŸ˜‰Ā  #CaribouCoffee
Mandy's Self-Pourtrait:
Instagram Caption:Ā Meet Mandy and her new boo, Cold ā€˜Bou — a Caribou coffee for brewing cold at home. When she’s not busy connecting with her regulars at Caribou, you can find Mandy hanging with her daughter, laughing with her husband of ten years, empowering women on social media, or taking a moment to herself to enjoy an excellent cup of coffee. With or without a cool glass of cold brew in-hand, Mandy shines. ✨ #CaribouCoffee #SelfPourtrait

First comment: Are you feeling thirsty now? Us too. Grab your bag of Cold ā€˜Bou via the link in our bio.
Joy-Filled Outtake Post:Ā 
Instagram Caption:Ā Self Pourtrait (n.) – A brief glimpse into one’s warm, true, coffee-loving soul. #CaribouCoffee #SelfPourtrait

Show us your version! Tag Caribou and #SelfPourtrait
Joy-Filled Outtake Post 2:Ā 
Instagram Caption:Ā Smells like šŸ . #CaribouCoffee #SelfPourtrait
First comment: Get it for your home via the link in our bio.
Agency: SixSpeed
Copy: Me (Shan)
Design & Art Direction: Caitlin Murzyn
Creative Direction: Laura Nelli
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