"Self Pourtraits,"Ā our concept for a series of brew-along mini-documentariesĀ was such a hit, it's now the creative launch platform for all CaribouĀ LTO products.
Teaser Social Post:
Instagram Caption: How do you do, Cold āBou? #CaribouCoffee
Introduction Carousel Post:
How-to-Brew Post:
Instagram Caption:Ā Never made cold brew at home? Itās simpler than you think! Step one is grabbing your bag of Cold āBou from Caribou. Link is you know where šĀ #CaribouCoffee
Mandy's Self-Pourtrait:
Instagram Caption:Ā Meet Mandy and her new boo, Cold āBou ā a Caribou coffee for brewing cold at home. When sheās not busy connecting with her regulars at Caribou, you can find Mandy hanging with her daughter, laughing with her husband of ten years, empowering women on social media, or taking a moment to herself to enjoy an excellent cup of coffee. With or without a cool glass of cold brew in-hand, Mandy shines. āØ #CaribouCoffee #SelfPourtrait
First comment: Are you feeling thirsty now? Us too. Grab your bag of Cold āBou via the link in our bio.
Joy-Filled Outtake Post:Ā
Instagram Caption:Ā Self Pourtrait (n.) ā A brief glimpse into oneās warm, true, coffee-loving soul. #CaribouCoffee #SelfPourtrait
Show us your version! Tag Caribou and #SelfPourtrait
Joy-Filled Outtake Post 2:Ā
Instagram Caption:Ā Smells like š . #CaribouCoffee #SelfPourtrait
First comment: Get it for your home via the link in our bio.
Agency: SixSpeed
Copy: Me (Shan)
Design & Art Direction: Caitlin Murzyn
Creative Direction: Laura Nelli