It was the summer of 2020, and the word "normal" was being tossed around a lot. Old normal, new normal, back to normal, etc. As an arts event organizing group, my friends and I decided to lean in, creating:​​​​​​​
I branded the event, including naming, copy, and a lil design system. Here's my mood board.
After a month of hyping the setlist on our social channels, we went live on Zoom for, yes, eight whole hours.Â
Example bio post caption copy:
On a totally normal day, you meet @laurahugomusic at @astercafe for the @radiofivewatt live music showcase. She has the biggest smile, warmest laugh . . . then she performs on stage and makes you cry. That’s called range, baby.
But really, Laura is coming to a virtual stage near you and it will be something you won’t want to miss. When asked about how the quarantine affected her art, she said:
“Before quarantine, I was playing multiple shows almost every week. It was great, and I'm grateful, but I was TIRED. I was truly burning the candle at both ends and wasn't taking care of myself. I put a lot of pressure on myself to constantly create, show up and was almost completely ignoring my mental health. A lot of bigger things came to light during the "collective pause" but nobody expected anything from anyone during this time. I took a break and gave myself grace. Have I written a whole new album during this time? No. Have I sat down with my guitar and a notebook every night? No. Do I miss those things? Yes. Basically, I realized that I didn't have to put that much pressure on myself and that whatever I create is for me and if people are into it, cool.”
•
•
•
The Totally Normal Arts Fest supports Save Our Stages by the National Independent Venue Association. To help us take action, visit www.nivasoc.org/support-niva
#TotallyNormalArtsFest #SaveMNStages #SaveOurStages #RestartAmerica @poetsandpints
But really, Laura is coming to a virtual stage near you and it will be something you won’t want to miss. When asked about how the quarantine affected her art, she said:
“Before quarantine, I was playing multiple shows almost every week. It was great, and I'm grateful, but I was TIRED. I was truly burning the candle at both ends and wasn't taking care of myself. I put a lot of pressure on myself to constantly create, show up and was almost completely ignoring my mental health. A lot of bigger things came to light during the "collective pause" but nobody expected anything from anyone during this time. I took a break and gave myself grace. Have I written a whole new album during this time? No. Have I sat down with my guitar and a notebook every night? No. Do I miss those things? Yes. Basically, I realized that I didn't have to put that much pressure on myself and that whatever I create is for me and if people are into it, cool.”
•
•
•
The Totally Normal Arts Fest supports Save Our Stages by the National Independent Venue Association. To help us take action, visit www.nivasoc.org/support-niva
#TotallyNormalArtsFest #SaveMNStages #SaveOurStages #RestartAmerica @poetsandpints
Everyone and their cat tuned in.
And yeah, we made fest merch.
