After the year (2020) our friends and clients had just survived, we knew that inspiration wasn't gonna be enough. Getting back to our active, "normal lives" was gonna take guts. Or perhaps ... a bit of luck? Like, a lucky t-shirt! But luck isn't something that you can get sewn into a t-shirt. It's something you have to make yourself through experience. Bold, risky experience.
So, we wrote a website to show our friends how luck is made. And then we stitched an RFID chip into the sleeve of each tee so that the luck-infusion wisdom was never far away. Luck is yours for the making — as long as you're wearing your trusty LUCKY LAYER.
Agency: SixSpeed
Designer: Tyler Hoebelheinrich
Creative Director: Laura Nelli