The mother-child relationship is full of intimacy, beauty, and play.
A pregnancy is the beginning of a great journey, one that’s rich with precious moments to savor. With this campaign, we demonstrated that HealthPartners is here to guide and care for mothers and children during every chapter of that journey with understanding and warmth.
Want to read the whole thing? https://www.healthpartners.com/bumpstart
Want to read the whole thing? https://www.healthpartners.com/hp/healthy-living/healthy-living-blog/finding-out-your-pregnant.html
Want to read the whole thing? https://www.healthpartners.com/hp/healthy-living/healthy-living-blog/your-big-day.html
Want to read the whole thing? https://www.healthpartners.com/hp/healthy-living/healthy-living-blog/looking-for-a-pediatrician.html
Agency: HealthPartners
Copy: Me (Shan)
Design: Peter Floyd
Creative Direction: Amy Quinlivan
Thanks for checking out this work! All design was done by Peter Floyd. One important note: I did not write the lines "Your birth. Your way." or "Healthy moms. Healthy kids." Those were existing taglines that I had to incorporate.