In March of 2021, during what was arguably the weirdest Spring semester in history, Caribou Coffee launched an XL-size for their delicious lineup of iced drinks — favorite items among students.Â
They asked us to create a digital campaign to spread the word among younger students. Together, we embraced the weird, and celebrated the optimism that comes from a big sip of “you got this” from Caribou. The results were an XL hit.
Campaign Concept – Tiny Wins, XL Hype
(Unchosen, but still great) Concept: XL Support Cup
Agency: SixSpeed
Copy: Me (Shan)
Design: Caitlin Murzyn
Creative Direction: Laura Nelli